The determinants of conversion rates in SME e-commerce websites

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Efficiency Evaluation of E-Commerce Websites

This study suggests a model of a new set of evaluation criteria that will be used to measure the efficiency of real-world Ecommerce websites. Evaluation criteria include design, usability and performance for websites, the Data Envelopment Analysis (DEA) technique has been used to measure the websites efficiency. An efficient Web site is defined as a site that generates the most outputs, using t...

متن کامل

Multimodal Message Incongruence on E-Commerce Websites

This study investigates the impact of incongruence between visual and text-based information about a product provided by sellers on e-commerce websites. We hypothesize that the incongruence between the quantity presented in a visual representation and a text-based description will produce a negative effect on the product evaluation of customers. Two pilot studies provide initial evidence to sup...

متن کامل

Quantifying Customer Satisfaction with E-commerce Websites

E-commerce is an increasingly significant part of the global economy. Users of E-commerce Web sites often have high expectations for the quality of service, and if those expectations are not met, the next site is only a click away. A number of performance problems have been observed for E-commerce Web sites, and much work has gone into characterising the performance of Web servers and Internet ...

متن کامل

Dynamic Security Architecture among E-Commerce Websites

Nowadays privileged channel is utilized by the ISPs and other websites for handling privilege services of important clients only, there by normal clients are discriminated against getting access to privilege channel service. Thus a new global movement known as “Net Neutrality” for providing an open and non-discriminating Internet is fast popularizing in India, Europe and other parts of the worl...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Retailing and Consumer Services

سال: 2018

ISSN: 0969-6989

DOI: 10.1016/j.jretconser.2017.12.008